LOGO DESIGN/BRANDING

Your logo is a very important part of establishing your brand. It helps set you apart from your competitors. We start by understanding who you are, who your target market is and what kind of impression you are trying to convey to this market. We then go about creating a look that will reflect the personality of your business. This will help to raise awareness and create new business opportunities.

You may have some ideas in mind. We are happy to work through these ideas with you. Alternatively we can explore different ideas to help you forge a new identity.

View our logo design portfolio here

Frequently Asked Questions

• • What colours should I use?
  • • A well designed logo should begin in black and white (reversed-out) to ensure the logo is effective in its simplest form. When a logo has been selected, colour application is the next step and is a crucial element to designing an effective brand identity. Colour is subjective and if used appropriately it can influence the viewers perception of your business in a positive light and can add visual appeal to your brand. Your chosen colour palette should clearly communicate your objective to your target market and reflect the mood and personality you would like to convey.
      
      Colours such as blue and white are perceived to be clean and trustworthy, offering a sense of assurance, which could be suitable for branding a doctor's surgery, while strong reds, oranges or yellows are intended to stimulate the viewer and ignite a sense of fun and excitement, well-suited to branding a gym or fast food outlet. The key to colour application is knowing your business, your target audience and selecting a colour palette that will captivate that audience and keep them interested.
• • Is a simple logo better?
  • • Your logo should communicate clearly and concisely, who you are and what you do. Take the corporate identities of Nike and Apple for example - they each use a very simple icon that with or without text, is easily recognisable, striking and can be reproduced at any size. The more complex the logo, the harder it is to reproduce at smaller sizes and can lose detail. To design an effective, memorable and timeless logo that communicates your message successfully, simplicity is key.
• • Is a symbol necessary?
  • • Your logo can be text only, symbol only or both. Typefaces can evoke different meanings to your audience and can work well used alone, providing the typeface you use for your business name reflects the mood you are trying to convey. For example, a florist may opt for a script or hand-done typeface to convey their message. Using only a symbol however, can lead to wider interpretation of what it is that your business does so to ensure your message is clear, your symbol could take on the name of your business, like Apple for example, whose infamous logo is an apple with a bite taken out of it. Using both a symbol and typeface can provide additional clarification and meaning than a typeface alone. For example, FedEx logo is very successful logo using both a typeface and symbol. Behind the logos simplicity lays a subliminal message - an arrow pointing rightwards is nestled within the negative space created between the 'E' and 'x', symbolising movement, well suited to a freight company.
• • Is the file format important for a logo?
  • • Put simply, yes. Typically, your logo will be designed in a vector format (.eps and .ai) to ensure that it is scalable and can be reproduced at any size without losing quality. Using a vector format is also important if you need colours to be printed accurately, as vector logos can be printed using the Pantone Matching System. Vector logos can also be printed in black and white and four colour process (CMYK). Depending on the application, you may also require your logo in a pixel or 'raster' format (.jpg .gif .tif .bmp and .png). Raster images are made up of several tiny pixels that together form a larger image. They are also resolution dependent, meaning that if you stretch or enlarge the image, it could pixelate, compromising the overall quality of the image, so it is important to consider how you will be using the logo. Speak to us in further detail so we can supply your logo in the best format for your requirements.